Tag: MARKETING

Marketing: How Should Entrepreneurs Approach It?

  I met on several occasions startups and small business operators who seemed a bit confused about what marketing really means.  Some considered it as simply promoting or advertising a product.  Several understood it as selling a product.  I believe this can be expected particularly if you are talking about businessmen who had a purely…

Can Social Media Really Help In Customer Acquisition?

As almost everyone knows, use of social media in marketing has been growing. Billions are using social media. Content is key Social media practitioners all know that content is important.  In fact, it is crucial. Some may argue that search engine optimization (SEO) is more important. Maybe. But content with the most relevant keywords is…