Following the widely read series on crafting your own marketing strategy (from February 11 to March 18, 2018), I am coming up with a new series of articles that will discuss the fundamentals of a marketing plan. What is a marketing plan? A marketing plan is a comprehensive document, founded on a solid marketing…
Tag: marketing plan
Marketing Strategy and Marketing Plan: What’s the Difference?
A simple distinction: a marketing strategy is what you want to do to achieve your marketing objectives while a marketing plan is how you want to do it. The marketing strategy identifies the various market-centric pathways or options you want to follow to achieve your marketing objectives. It is the big picture of your company’s…
Can A Small Business Succeed Without A Marketing Plan?
Some entrepreneurs have said that if you have a good product or a fantastic service, you don’t need a marketing plan as the product or service will sell for itself. Fine. Eventually, they would find out that this is not the case. All businesses need a marketing plan to ensure that they have studied well…
Marketing Plan: Key To Success For Small Businesses
You depend on your small business for a living. So you want it to make a profit. To earn profit, you should sell your product or service. This means you should have a customer, a market. You must convince your target market that you are the better choice than your competitors. This entails crafting appropriate…
