Tag: marketing contingency plan

Marketing Plan Series (Parts 5, 6, and 7 of 7): Key Performance Indicators, Budget, and Contingency Plan

  To complete your marketing plan, you have to define your key performance indicators, create a marketing budget, and develop a contingency plan.   Key performance indicators Key performance indicators (KPIs) are metrics used to gauge how effective the business is in the execution of its marketing plan. There are many KPIs you can use…