Tag: marketing budget

Marketing Plan Series (Parts 5, 6, and 7 of 7): Key Performance Indicators, Budget, and Contingency Plan

  To complete your marketing plan, you have to define your key performance indicators, create a marketing budget, and develop a contingency plan.   Key performance indicators Key performance indicators (KPIs) are metrics used to gauge how effective the business is in the execution of its marketing plan. There are many KPIs you can use…

How Much Do Businesses Spend on Digital Marketing?

Businesses are in the process of preparing or finalizing their budget for 2018.  Given the popularity of digital marketing, many businesses are pondering how much of their total marketing budget should be allocated to digital marketing.  Furthermore, how much of the total digital marketing budget should be allotted to social media, email, online ads, content…