Tag: market segment

HOW NON-TRADITIONAL ADVERTISING REINFORCES INTEGRATED MARKETING COMMUNICATION

Non-traditional advertising delivers your brand message with greater impact and reverberates with a strong recall. You can craft a brand message in a manner that is customized, suited, and more personalized for your target audience.  You establish faster a direct communication link with your customers. Non-traditional advertising (also known as  below-the-line or out-of-home advertising) uses…