Tag: INTEGRATED MARKETING COMMUNICATION

PUBLIC RELATIONS ENERGIZES INTEGRATED MARKETING COMMUNICATION

The power of public relations to create a positive perception of your brand  boosts integrated marketing communication. By properly managing information that are of public interest, relevant, and newsworthy, a good PR effort puts your brand message in a position where it is clearly visible and appreciated.  It consequently persuades your target audience  about the positive…

HOW INTEGRATED MARKETING COMMUNICATION PUTS A BRAND AHEAD

INTEGRATED MARKETING COMMUNICATION ENHANCES CUSTOMER EXPERIENCE WITH A BRAND.  IT MAXIMIZES BRAND VALUE. How? It connects and strengthens customer online experience with place-based experience. It provides multi-directional communication – a brand can send out messages and the customer can respond by way of online comments, likes, or shares. It offers the convenience of accessibility of…