Tag: content

Is Digital Marketing Effective for Small Businesses?

Most businesses worldwide have used digital marketing either in its full spectrum or in some limited form. Many have allocated the bigger share of their marketing resources to digital marketing. A good number of them have grown their brands using it. But some have failed to achieve expected results due to misconceptions about what it…

Content Marketing Strategy For Small Businesses

Small businesses have been increasingly aware of and using content marketing.  Entrepreneurs have been trying content development or hiring people to write content for their websites, blogs, social media posts, newsletters, emails, and printed marketing materials. However, simply writing content for an audience to inform them about your product or service will not, in most…