Tag: CONTENT MARKETING

An Effective Content Marketing Strategy for Small Businesses

    Last week, we looked at content marketing from a straightforward perspective. Now, I would like to use again a simple viewpoint in discussing a content marketing strategy I find effective for small businesses.   Components of a content marketing strategy   A simple content marketing strategy includes the following: Objectives Topics of interest…

Understanding Content Marketing for Small Businesses

  I would like to view content marketing from the vantage point of small business owners and aspiring entrepreneurs particularly those who are not yet familiar or have not used yet this marketing approach. Let us discuss some basic facts about content marketing.   Who uses content marketing   Many small businessmen tend to believe…

Content Marketing Strategy For Small Businesses

Small businesses have been increasingly aware of and using content marketing.  Entrepreneurs have been trying content development or hiring people to write content for their websites, blogs, social media posts, newsletters, emails, and printed marketing materials. However, simply writing content for an audience to inform them about your product or service will not, in most…