Tag: competitive analysis

Competitive Analysis: An Indispensable Aspect of Digital Marketing

Without a good competitive analysis, you cannot expect your digital marketing efforts to put you several steps ahead of the competition.  Unless you know your major competitors’ resources, capabilities, and marketing activities, you cannot effectively compete in the market.   What is competitive analysis? Identifying your competitors and evaluating their strategies, activities, resources, and capabilities…

Your Marketing Strategy (Part 3 of 5): Organizational Analysis

Click to view animation: http://www.powtoon.com/embed/fvB0Mb5jqqo/   Let us take a look at your proposed company’s capabilities and what your competitors have.  Part 3 of our series discusses organizational analysis.   What is organizational analysis It is the process of examining the internal structure, processes, and resources of a business particularly its internal strengths and weaknesses…

Crucial Elements of a Successful Marketing Strategy

Marketing strategy is your systematic, organized, and purposeful set of activities intended to achieve your marketing objectives in relation to your overall business goals.  Marketing strategy empowers you to boost sales, increase market share, tap new markets, and build a strong brand as well as other specific marketing objectives you want to attain. A marketing…