Tag: competitive advantage

Crucial Elements of a Successful Marketing Strategy

Marketing strategy is your systematic, organized, and purposeful set of activities intended to achieve your marketing objectives in relation to your overall business goals.  Marketing strategy empowers you to boost sales, increase market share, tap new markets, and build a strong brand as well as other specific marketing objectives you want to attain. A marketing…

CORPORATE CULTURE AND BUSINESS STRATEGY: RIDING ON INTEGRATED MARKETING COMMUNICATION

A company can create and modify its beliefs, values, visions, work systems, and habits to align these with its business strategy.  Its corporate culture should be attuned and developed toward a successful execution of the strategic plan. If the strategy is to attain competitive advantage through sustained customer satisfaction, the organization’s behavior should be focused…