Tag: competitive advantage

Crucial Elements of a Successful Marketing Strategy

Marketing strategy is your systematic, organized, and purposeful set of activities intended to achieve your marketing objectives in relation to your overall business goals.  Marketing strategy empowers you to boost sales, increase market share, tap new markets, and build a strong brand as well as other specific marketing objectives you want to attain. A marketing…

Business Plans: 7 Points to Highlight in Your Business Description

I welcome all small business owners (and would-be business owners) to my new series of posts under the category SMALL BUSINESS BOARD.  I am publishing here interesting tips, contents, materials, and links you may find useful in planning, managing, and expanding your business.   The business description briefly communicates to your readers – potential investors,…

CORPORATE CULTURE AND BUSINESS STRATEGY: RIDING ON INTEGRATED MARKETING COMMUNICATION

A company can create and modify its beliefs, values, visions, work systems, and habits to align these with its business strategy.  Its corporate culture should be attuned and developed toward a successful execution of the strategic plan. If the strategy is to attain competitive advantage through sustained customer satisfaction, the organization’s behavior should be focused…