Tag: BRAND

Building Strong Brands Through Digital Marketing

A brand is an important asset of your business.  Its value to your business in general and to your marketing success grows over time.  Digital marketing can build your brand better compared to traditional or offline marketing.   What is a brand and branding? A brand is a distinguishable mark, character, name, word(s), logo, and/or…

HOW INTEGRATED MARKETING COMMUNICATION PUTS A BRAND AHEAD

INTEGRATED MARKETING COMMUNICATION ENHANCES CUSTOMER EXPERIENCE WITH A BRAND.  IT MAXIMIZES BRAND VALUE. How? It connects and strengthens customer online experience with place-based experience. It provides multi-directional communication – a brand can send out messages and the customer can respond by way of online comments, likes, or shares. It offers the convenience of accessibility of…