How Much Do Businesses Spend on Digital Marketing?

Businesses are in the process of preparing or finalizing their budget for 2018.  Given the popularity of digital marketing, many businesses are pondering how much of their total marketing budget should be allocated to digital marketing.  Furthermore, how much of the total digital marketing budget should be allotted to social media, email, online ads, content…

Crucial Elements of a Successful Marketing Strategy

Marketing strategy is your systematic, organized, and purposeful set of activities intended to achieve your marketing objectives in relation to your overall business goals.  Marketing strategy empowers you to boost sales, increase market share, tap new markets, and build a strong brand as well as other specific marketing objectives you want to attain. A marketing…

Market Study: Improving the Chances of Startup Success

In a recent article, I mentioned that one of the top reasons for startup failure is creating a product or service that nobody needs.  A lot of problems and significant costs could have been avoided if startups had conducted a market study prior to launching their business. A market study is a research and analysis…

7 Important Content Marketing Statistics for Asian Marketers

  Asian marketers can improve further the effectiveness of their content marketing campaigns by taking a serious look at these seven selected content marketing statistics compiled by Hubspot: 50% of businesses in APAC are doing content marketing, but have no strategy Having no strategy is a common shortcoming of many content marketers not only in…

Is Your Business Startup Bound To Fail?

The easiest part in starting a business is coming up with a business idea.  Taking your idea from the business concept stage up to business operation stage entails formidable challenges.  A founder’s inability to face up to these business startup challenges will result in costly failure. Let us take a look at the three most…

How Effective is Email Marketing in Generating Sales?

Email marketing is still the preferred tool in closing sales or converting a lead into a customer. In fact, more online marketers recognize the critical role of email strategies and campaigns in their overall marketing strategy. The reasons are obvious. Email campaign is not simply sending emails An email campaign requires a lot of market…

Don’t Start That Business Yet

Not until you have a clear business concept. What is a business concept? It is an idea for a business. It can be an idea for an entirely new product or service of a startup business or it can be an improvement or expansion of an existing business.  Whatever your business concept is, it should…

Can Social Media Really Help In Customer Acquisition?

As almost everyone knows, use of social media in marketing has been growing. Billions are using social media. Content is key Social media practitioners all know that content is important.  In fact, it is crucial. Some may argue that search engine optimization (SEO) is more important. Maybe. But content with the most relevant keywords is…