How to Prepare a Marketing Strategy: A Short Series for Entrepreneurs

Click to view animation: http://www.powtoon.com/embed/fvB0Mb5jqqo/   Starting with this post, I am publishing a short series explaining in a simple manner but comprehensive enough how to prepare a marketing strategy. With this series, I am hoping that entrepreneurs would be able to learn something in understanding better and preparing marketing strategies themselves. Topics to be…

No Matter What, Write a Business Plan

  The new year is here.  Many aspiring entrepreneurs are planning to start a business in 2018.  Some would like a brick-and-mortar business while others would prefer an online business.  More and more would-be businessmen are considering e-commerce particularly the dropshipping kind. There is nothing like having your own business.  The challenge, excitement, risk-taking, and…

Why Offline Advertising Continues To Be Effective

Despite the continuing and growing buzz about online advertising, we still see companies using offline media for advertising. Many businesses continue to use tv, radio, print, direct mails, and out-of-home advertising media such as billboards, posters, banners, and transit ads. Offline media ads are generally more expensive, less targeted, and its ROI cannot be determined…

What Is The Marketing Mix?

  The marketing mix or the 4 P’s of marketing are the variables in marketing management that are tactically integrated into the process of satisfying customer needs or market demand.  These variables are the product, price, promotion, and place (hence, the 4 P’s). These are called variables because you can modify the degree or scope of…

Marketing: How Should Entrepreneurs Approach It?

  I met on several occasions startups and small business operators who seemed a bit confused about what marketing really means.  Some considered it as simply promoting or advertising a product.  Several understood it as selling a product.  I believe this can be expected particularly if you are talking about businessmen who had a purely…

Marketing Strategy: What Are the Important Data to Consider?

  The foundation of a workable and effective marketing strategy is the type and quality of data you consider in making an analysis, evaluation, and conclusion about your target market, competition, and value proposition. As a startup or a growing business, you should gather demographic and psychographic data about your target market, and data about…

Content Marketing Strategy For Small Businesses

Small businesses have been increasingly aware of and using content marketing.  Entrepreneurs have been trying content development or hiring people to write content for their websites, blogs, social media posts, newsletters, emails, and printed marketing materials. However, simply writing content for an audience to inform them about your product or service will not, in most…