How Prayers Help Your Business

I welcome all small business owners (and would-be business owners) to my new series of posts under the category SMALL BUSINESS BOARD.  I am publishing here interesting tips, contents, materials, and links you may find useful in planning, managing, and expanding your business.   Prayers help your business in more ways than you can ever…

WHAT YOU HAVE TO KNOW ABOUT BUSINESS PLANS

  YOUR BUSINESS PLAN Last week, I mentioned in the SMALL BUSINESS BOARD page that you have to create a business plan before doing anything else.  You have to be very clear about the characteristics or attributes of your product, service, or idea – what its unique features are.  Who will be your customers, your…

PUBLIC RELATIONS ENERGIZES INTEGRATED MARKETING COMMUNICATION

The power of public relations to create a positive perception of your brand  boosts integrated marketing communication. By properly managing information that are of public interest, relevant, and newsworthy, a good PR effort puts your brand message in a position where it is clearly visible and appreciated.  It consequently persuades your target audience  about the positive…

WHY SALES PROMOTION BOOSTS INTEGRATED MARKETING COMMUNICATION

Sales promotion – directed toward the consumer or trade – strengthens your integrated marketing communication (IMC) by highlighting place-based or physical experiences with your brand by your target customers. Your brand message becomes a physical reality to customers.  They experience your product practically using their sense of sight, smell, taste, hearing, and touch. Some of…

HOW NON-TRADITIONAL ADVERTISING REINFORCES INTEGRATED MARKETING COMMUNICATION

Non-traditional advertising delivers your brand message with greater impact and reverberates with a strong recall. You can craft a brand message in a manner that is customized, suited, and more personalized for your target audience.  You establish faster a direct communication link with your customers. Non-traditional advertising (also known as  below-the-line or out-of-home advertising) uses…

CORPORATE CULTURE AND BUSINESS STRATEGY: RIDING ON INTEGRATED MARKETING COMMUNICATION

A company can create and modify its beliefs, values, visions, work systems, and habits to align these with its business strategy.  Its corporate culture should be attuned and developed toward a successful execution of the strategic plan. If the strategy is to attain competitive advantage through sustained customer satisfaction, the organization’s behavior should be focused…

HOW INTEGRATED MARKETING COMMUNICATION PUTS A BRAND AHEAD

INTEGRATED MARKETING COMMUNICATION ENHANCES CUSTOMER EXPERIENCE WITH A BRAND.  IT MAXIMIZES BRAND VALUE. How? It connects and strengthens customer online experience with place-based experience. It provides multi-directional communication – a brand can send out messages and the customer can respond by way of online comments, likes, or shares. It offers the convenience of accessibility of…

PINOY BOSS: IMPROVING WAYS OF DOING THINGS

If the PINOY BOSS (PB) wants to make his/her customers happy (or happier), he/she will look for better ways of doing things in the company. The PB will take a close look at the steps, processes, and procedures being followed by his/her employees for various functions like production, marketing, sales, or customer service. The PB…

PINOY BOSS: MAKING A REVIEW OF COMPANY OPERATIONS

After making a plan, the PINOY BOSS (PB) will implement it. PB will monitor results.  Did the business achieve its objectives?  Were the plans executed in the manner PB had wanted?  How were the resources utilized?  If PB is not satisfied with the results, then PB will conduct an in-depth and objective review of company…