Training and Services for Small Business Owners

Recent business management consultancy engagements with my clients have made me focus on providing specific training programs and business services for micro, small, and medium enterprises (MSME’s) starting in July 2015. These training programs are designed to empower you – the small business owner –  and your people to deliver the performance and results that…

How a Small Business Should Define Its Target Market

I welcome all small business owners (and would-be entrepreneurs) to my new series of posts under the category SMALL BUSINESS BOARD.  I am publishing here interesting business tips, contents, materials, and links you may find useful in planning, managing, and expanding your business.   What is a target market? A target market is a specific…

Small Business: How Important is Market Research?

You had what you believed then as a “winner” product or business idea.  You were capable and willing to invest money, time, and effort to launch your small business. Fully convinced of what you had then,  you started your business. After six months, sales were still low and actually not growing. You eventually realized based…

How Prayers Help Your Business

I welcome all small business owners (and would-be business owners) to my new series of posts under the category SMALL BUSINESS BOARD.  I am publishing here interesting tips, contents, materials, and links you may find useful in planning, managing, and expanding your business.   Prayers help your business in more ways than you can ever…

WHAT YOU HAVE TO KNOW ABOUT BUSINESS PLANS

  YOUR BUSINESS PLAN Last week, I mentioned in the SMALL BUSINESS BOARD page that you have to create a business plan before doing anything else.  You have to be very clear about the characteristics or attributes of your product, service, or idea – what its unique features are.  Who will be your customers, your…

PUBLIC RELATIONS ENERGIZES INTEGRATED MARKETING COMMUNICATION

The power of public relations to create a positive perception of your brand  boosts integrated marketing communication. By properly managing information that are of public interest, relevant, and newsworthy, a good PR effort puts your brand message in a position where it is clearly visible and appreciated.  It consequently persuades your target audience  about the positive…

WHY SALES PROMOTION BOOSTS INTEGRATED MARKETING COMMUNICATION

Sales promotion – directed toward the consumer or trade – strengthens your integrated marketing communication (IMC) by highlighting place-based or physical experiences with your brand by your target customers. Your brand message becomes a physical reality to customers.  They experience your product practically using their sense of sight, smell, taste, hearing, and touch. Some of…

HOW NON-TRADITIONAL ADVERTISING REINFORCES INTEGRATED MARKETING COMMUNICATION

Non-traditional advertising delivers your brand message with greater impact and reverberates with a strong recall. You can craft a brand message in a manner that is customized, suited, and more personalized for your target audience.  You establish faster a direct communication link with your customers. Non-traditional advertising (also known as  below-the-line or out-of-home advertising) uses…