How Effective is Email Marketing in Generating Sales?

Email marketing is still the preferred tool in closing sales or converting a lead into a customer. In fact, more online marketers recognize the critical role of email strategies and campaigns in their overall marketing strategy. The reasons are obvious. Email campaign is not simply sending emails An email campaign requires a lot of market…

Don’t Start That Business Yet

Not until you have a clear business concept. What is a business concept? It is an idea for a business. It can be an idea for an entirely new product or service of a startup business or it can be an improvement or expansion of an existing business.  Whatever your business concept is, it should…

Can Social Media Really Help In Customer Acquisition?

As almost everyone knows, use of social media in marketing has been growing. Billions are using social media. Content is key Social media practitioners all know that content is important.  In fact, it is crucial. Some may argue that search engine optimization (SEO) is more important. Maybe. But content with the most relevant keywords is…

What Investors Are Looking For In A Startup

I often come across some would-be entrepreneurs who request that a business plan be prepared with accompanying pitch deck for prospective investors.  Preparing a business plan with this intended purpose can be extraordinarily challenging when a client-proponent had only an idea and a few research notes about the startup.  It will be difficult for them…

Social Media Marketing: How Small Businesses Profit From It

Social media marketing uses social media platforms such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and others to attract attention, create interest, or develop a community of followers for individuals and organizations.  For small businesses, social media marketing has become a cost-effective marketing tool that significantly boost sales and improve profits. Some benefits from social…

Why Write A Business Plan

Entrepreneurs who wrote business plans performed a lot better than many of those who did not. Why?  Putting your business ideas on paper and being able to review and improve it subsequently, a more structured and organized way of starting your business, inviting investors, and securing funding are just a few of the compelling reasons…

Personality: Its Significance In Personnel Recruitment and Training

Personality impacts on recruitment and training Personality is an important consideration when you recruit and select the right candidate from among numerous job applicants.  There are divergent views, however, when it comes to its significance in the conduct of training of both newly hired and old employees including managers and small business owners. Personnel recruitment…