Marketing Plan Series (Part 1 of 7): The Product Strategy

  We are starting the marketing plan series with a discussion of the product strategy. We will identify the essential elements of a product strategy and the various tactics we can use in the execution of the product strategy for our furniture marketing business.   The marketing objectives We commence by re-stating the marketing objectives…

Your Marketing Plan: The Series

  Following the widely read series on crafting your own marketing strategy (from February 11 to March 18, 2018), I am coming up with a new series of articles that will discuss the fundamentals of a marketing plan. What is a marketing plan? A marketing plan is a comprehensive document, founded on a solid marketing…

Understanding Content Marketing for Small Businesses

  I would like to view content marketing from the vantage point of small business owners and aspiring entrepreneurs particularly those who are not yet familiar or have not used yet this marketing approach. Let us discuss some basic facts about content marketing.   Who uses content marketing   Many small businessmen tend to believe…

Your Marketing Strategy (Part 3 of 5): Organizational Analysis

Click to view animation: http://www.powtoon.com/embed/fvB0Mb5jqqo/   Let us take a look at your proposed company’s capabilities and what your competitors have.  Part 3 of our series discusses organizational analysis.   What is organizational analysis It is the process of examining the internal structure, processes, and resources of a business particularly its internal strengths and weaknesses…

How to Prepare a Marketing Strategy: A Short Series for Entrepreneurs

Click to view animation: http://www.powtoon.com/embed/fvB0Mb5jqqo/   Starting with this post, I am publishing a short series explaining in a simple manner but comprehensive enough how to prepare a marketing strategy. With this series, I am hoping that entrepreneurs would be able to learn something in understanding better and preparing marketing strategies themselves. Topics to be…