Category: ONLINE MARKETING

Digital Marketing Overview For Small Businesses

  Digital marketing will stay as long as the internet is there.  Businesses will continue to use it to market their product and service. But is it suitable and effective for small businesses? The answer is a big YES.  Let us see why it is effective for small businesses.  But before doing so, we need…

An Effective Content Marketing Strategy for Small Businesses

    Last week, we looked at content marketing from a straightforward perspective. Now, I would like to use again a simple viewpoint in discussing a content marketing strategy I find effective for small businesses.   Components of a content marketing strategy   A simple content marketing strategy includes the following: Objectives Topics of interest…

How Much Do Businesses Spend on Digital Marketing?

Businesses are in the process of preparing or finalizing their budget for 2018.  Given the popularity of digital marketing, many businesses are pondering how much of their total marketing budget should be allocated to digital marketing.  Furthermore, how much of the total digital marketing budget should be allotted to social media, email, online ads, content…

How Effective is Email Marketing in Generating Sales?

Email marketing is still the preferred tool in closing sales or converting a lead into a customer. In fact, more online marketers recognize the critical role of email strategies and campaigns in their overall marketing strategy. The reasons are obvious. Email campaign is not simply sending emails An email campaign requires a lot of market…

Social Media Marketing: How Small Businesses Profit From It

Social media marketing uses social media platforms such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and others to attract attention, create interest, or develop a community of followers for individuals and organizations.  For small businesses, social media marketing has become a cost-effective marketing tool that significantly boost sales and improve profits. Some benefits from social…