Category: ONLINE MARKETING

How Much Do Businesses Spend on Digital Marketing?

Businesses are in the process of preparing or finalizing their budget for 2018.  Given the popularity of digital marketing, many businesses are pondering how much of their total marketing budget should be allocated to digital marketing.  Furthermore, how much of the total digital marketing budget should be allotted to social media, email, online ads, content…

Social Media Marketing: How Small Businesses Profit From It

Social media marketing uses social media platforms such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and others to attract attention, create interest, or develop a community of followers for individuals and organizations.  For small businesses, social media marketing has become a cost-effective marketing tool that significantly boost sales and improve profits. Some benefits from social…