Category: CONTENT MARKETING

Buyer’s Journey and Content Marketing

Content marketers will do well to recognize the buyer’s journey milestones in their strategy. Just like a physical journey, a buyer’s journey also has milestones.  The journey can be long with many milestones or short with few milestones.  In all buyer’s journey, however, there are three milestones that will always be there:  awareness of need…

Content Marketing Strategy For Small Businesses

Small businesses have been increasingly aware of and using content marketing.  Entrepreneurs have been trying content development or hiring people to write content for their websites, blogs, social media posts, newsletters, emails, and printed marketing materials. However, simply writing content for an audience to inform them about your product or service will not, in most…