Author: gentlewisdom

CONSULTANT TO SMALL BUSINESSES...WORLDWIDE

WHY SALES PROMOTION BOOSTS INTEGRATED MARKETING COMMUNICATION

Sales promotion – directed toward the consumer or trade – strengthens your integrated marketing communication (IMC) by highlighting place-based or physical experiences with your brand by your target customers. Your brand message becomes a physical reality to customers.  They experience your product practically using their sense of sight, smell, taste, hearing, and touch. Some of…

HOW NON-TRADITIONAL ADVERTISING REINFORCES INTEGRATED MARKETING COMMUNICATION

Non-traditional advertising delivers your brand message with greater impact and reverberates with a strong recall. You can craft a brand message in a manner that is customized, suited, and more personalized for your target audience.  You establish faster a direct communication link with your customers. Non-traditional advertising (also known as  below-the-line or out-of-home advertising) uses…

CORPORATE CULTURE AND BUSINESS STRATEGY: RIDING ON INTEGRATED MARKETING COMMUNICATION

A company can create and modify its beliefs, values, visions, work systems, and habits to align these with its business strategy.  Its corporate culture should be attuned and developed toward a successful execution of the strategic plan. If the strategy is to attain competitive advantage through sustained customer satisfaction, the organization’s behavior should be focused…

HOW INTEGRATED MARKETING COMMUNICATION PUTS A BRAND AHEAD

INTEGRATED MARKETING COMMUNICATION ENHANCES CUSTOMER EXPERIENCE WITH A BRAND.  IT MAXIMIZES BRAND VALUE. How? It connects and strengthens customer online experience with place-based experience. It provides multi-directional communication – a brand can send out messages and the customer can respond by way of online comments, likes, or shares. It offers the convenience of accessibility of…

PINOY BOSS: IMPROVING WAYS OF DOING THINGS

If the PINOY BOSS (PB) wants to make his/her customers happy (or happier), he/she will look for better ways of doing things in the company. The PB will take a close look at the steps, processes, and procedures being followed by his/her employees for various functions like production, marketing, sales, or customer service. The PB…

PINOY BOSS: MAKING A REVIEW OF COMPANY OPERATIONS

After making a plan, the PINOY BOSS (PB) will implement it. PB will monitor results.  Did the business achieve its objectives?  Were the plans executed in the manner PB had wanted?  How were the resources utilized?  If PB is not satisfied with the results, then PB will conduct an in-depth and objective review of company…

PINOY BOSS: THE CORPORATE PLANNING JOB

The  PINOY  BOSS (PB) would make a plan that outlines the progress of his/her business from its present status up to a certain level of improvement at some future time.  It shows the movement  of the business from one point to another higher point. It is as if driving his/her bus (the company) from one…

PINOY BOSS: A HUMAN BEING TOO

Like us,  the PINOY BOSS (PB) has feelings too.  PB knows how to love and be loved though sometimes he/she seems to be as cold as a rock at Antarctica.  PB experiences sadness and sorrow though he/she seems to have never known these feelings.  PB relishes the feeling of joy brought about by people close…

PINOY BOSS: UNDERSTAND OR HATE THE BOSS?

Your Pinoy Boss may be seemingly wrong or unreasonable at times, but your Boss will always be THE BOSS. It is the Boss’ money,  it is the Boss’ company, so the Boss calls the shots. But you can always talk to your Boss with respect and reason with him/her intelligently. You can make your Boss…

PINOY BOSS

Welcome to the re-invigorated site of GENTLE WISDOM MANAGEMENT. Starting this January, we are featuring the “PINOY BOSS”.   As a very important personality in daily office life, a lot of topics can be discussed about the PINOY BOSS. You are welcome to give your comments, concerns, questions, suggestions, ideas, etc. about your PINOY BOSS.…