Author: gentlewisdom

CONSULTANT TO SMALL BUSINESSES...WORLDWIDE

Why Offline Advertising Continues To Be Effective

Despite the continuing and growing buzz about online advertising, we still see companies using offline media for advertising. Many businesses continue to use tv, radio, print, direct mails, and out-of-home advertising media such as billboards, posters, banners, and transit ads. Offline media ads are generally more expensive, less targeted, and its ROI cannot be determined…

What Is The Marketing Mix?

  The marketing mix or the 4 P’s of marketing are the variables in marketing management that are tactically integrated into the process of satisfying customer needs or market demand.  These variables are the product, price, promotion, and place (hence, the 4 P’s). These are called variables because you can modify the degree or scope of…

Marketing: How Should Entrepreneurs Approach It?

  I met on several occasions startups and small business operators who seemed a bit confused about what marketing really means.  Some considered it as simply promoting or advertising a product.  Several understood it as selling a product.  I believe this can be expected particularly if you are talking about businessmen who had a purely…

Marketing Strategy: What Are the Important Data to Consider?

  The foundation of a workable and effective marketing strategy is the type and quality of data you consider in making an analysis, evaluation, and conclusion about your target market, competition, and value proposition. As a startup or a growing business, you should gather demographic and psychographic data about your target market, and data about…

Content Marketing Strategy For Small Businesses

Small businesses have been increasingly aware of and using content marketing.  Entrepreneurs have been trying content development or hiring people to write content for their websites, blogs, social media posts, newsletters, emails, and printed marketing materials. However, simply writing content for an audience to inform them about your product or service will not, in most…

How Much Do Businesses Spend on Digital Marketing?

Businesses are in the process of preparing or finalizing their budget for 2018.  Given the popularity of digital marketing, many businesses are pondering how much of their total marketing budget should be allocated to digital marketing.  Furthermore, how much of the total digital marketing budget should be allotted to social media, email, online ads, content…

Crucial Elements of a Successful Marketing Strategy

Marketing strategy is your systematic, organized, and purposeful set of activities intended to achieve your marketing objectives in relation to your overall business goals.  Marketing strategy empowers you to boost sales, increase market share, tap new markets, and build a strong brand as well as other specific marketing objectives you want to attain. A marketing…

Market Study: Improving the Chances of Startup Success

In a recent article, I mentioned that one of the top reasons for startup failure is creating a product or service that nobody needs.  A lot of problems and significant costs could have been avoided if startups had conducted a market study prior to launching their business. A market study is a research and analysis…