Author: gentlewisdom

CONSULTANT TO SMALL BUSINESSES...WORLDWIDE

Understanding Content Marketing for Small Businesses

  I would like to view content marketing from the vantage point of small business owners and aspiring entrepreneurs particularly those who are not yet familiar or have not used yet this marketing approach. Let us discuss some basic facts about content marketing.   Who uses content marketing   Many small businessmen tend to believe…

Your Marketing Strategy (Part 3 of 5): Organizational Analysis

Click to view animation: http://www.powtoon.com/embed/fvB0Mb5jqqo/   Let us take a look at your proposed company’s capabilities and what your competitors have.  Part 3 of our series discusses organizational analysis.   What is organizational analysis It is the process of examining the internal structure, processes, and resources of a business particularly its internal strengths and weaknesses…

How to Prepare a Marketing Strategy: A Short Series for Entrepreneurs

Click to view animation: http://www.powtoon.com/embed/fvB0Mb5jqqo/   Starting with this post, I am publishing a short series explaining in a simple manner but comprehensive enough how to prepare a marketing strategy. With this series, I am hoping that entrepreneurs would be able to learn something in understanding better and preparing marketing strategies themselves. Topics to be…

No Matter What, Write a Business Plan

  The new year is here.  Many aspiring entrepreneurs are planning to start a business in 2018.  Some would like a brick-and-mortar business while others would prefer an online business.  More and more would-be businessmen are considering e-commerce particularly the dropshipping kind. There is nothing like having your own business.  The challenge, excitement, risk-taking, and…

Why Offline Advertising Continues To Be Effective

Despite the continuing and growing buzz about online advertising, we still see companies using offline media for advertising. Many businesses continue to use tv, radio, print, direct mails, and out-of-home advertising media such as billboards, posters, banners, and transit ads. Offline media ads are generally more expensive, less targeted, and its ROI cannot be determined…

What Is The Marketing Mix?

  The marketing mix or the 4 P’s of marketing are the variables in marketing management that are tactically integrated into the process of satisfying customer needs or market demand.  These variables are the product, price, promotion, and place (hence, the 4 P’s). These are called variables because you can modify the degree or scope of…