Author: Benny Layosa

Digital & content marketer to small businesses...worldwide.

Digital Marketing for Small Businesses: Important Things to Consider

Marketers and business people in many parts of the world are talking about digital marketing. Businesses – startups, small businesses, and big brands – are seriously considering or have been using digital marketing.  Many of them are looking for or hiring digital marketers or digital marketing agencies for professional help. Can digital marketing deliver the…

Writing Blogs for Effective Digital Marketing

Your blogs help build your authority, credibility, and reputation in the industry or field where your business operates. These achievements contribute significantly to boosting the effectiveness of digital marketing. Important points to consider in blogging When you write a blog post, it is important to consider the following factors to ensure attainment of the abovementioned…

Buyer’s Journey and Content Marketing

Content marketers will do well to recognize the buyer’s journey milestones in their strategy. Just like a physical journey, a buyer’s journey also has milestones.  The journey can be long with many milestones or short with few milestones.  In all buyer’s journey, however, there are three milestones that will always be there:  awareness of need…

Understanding Buyer Persona For Marketing Success

    You frequently read about buyer persona.  Many marketing practitioners consider it crucial in their marketing campaigns.  Some, however, are not so sure what it exactly means while others, at worst, simply ignore it. Let us try to come up with a simple understanding of buyer persona.   What is a buyer persona? There…

Marketing Plan Series (Parts 5, 6, and 7 of 7): Key Performance Indicators, Budget, and Contingency Plan

  To complete your marketing plan, you have to define your key performance indicators, create a marketing budget, and develop a contingency plan.   Key performance indicators Key performance indicators (KPIs) are metrics used to gauge how effective the business is in the execution of its marketing plan. There are many KPIs you can use…

Marketing Plan Series (Part 2 of 7): The Pricing Strategy

  The second element of the marketing mix is pricing.  We stated last week the marketing objectives for the proposed business.  We will discuss in this article the pricing strategy that can contribute to attaining those objectives.   Pricing strategy considerations Businesses have to maximize profits as best as they could. This responsibility falls largely…