Author: gentlewisdom

CONSULTANT TO SMALL BUSINESSES...WORLDWIDE

Is Digital Marketing Effective for Small Businesses?

Most businesses worldwide have used digital marketing either in its full spectrum or in some limited form. Many have allocated the bigger share of their marketing resources to digital marketing. A good number of them have grown their brands using it. But some have failed to achieve expected results due to misconceptions about what it…

Writing Blogs for Effective Digital Marketing

Your blogs help build your authority, credibility, and reputation in the industry or field where your business operates. These achievements contribute significantly to boosting the effectiveness of digital marketing. Important points to consider in blogging When you write a blog post, it is important to consider the following factors to ensure attainment of the abovementioned…

Digital Marketing Overview For Small Businesses

  Digital marketing will stay as long as the internet is there.  Businesses will continue to use it to market their product and service. But is it suitable and effective for small businesses? The answer is a big YES.  Let us see why it is effective for small businesses.  But before doing so, we need…

Buyer’s Journey and Content Marketing

Content marketers will do well to recognize the buyer’s journey milestones in their strategy. Just like a physical journey, a buyer’s journey also has milestones.  The journey can be long with many milestones or short with few milestones.  In all buyer’s journey, however, there are three milestones that will always be there:  awareness of need…

Understanding Buyer Persona For Marketing Success

    You frequently read about buyer persona.  Many marketing practitioners consider it crucial in their marketing campaigns.  Some, however, are not so sure what it exactly means while others, at worst, simply ignore it. Let us try to come up with a simple understanding of buyer persona.   What is a buyer persona? There…

Marketing Plan Series (Part 4 of 7): The Distribution Strategy

  The fourth element of the marketing mix is distribution.  In this article, we will look into how the distribution strategy plays a major part in attaining your marketing objectives.   What is distribution? Distribution is the set of different activities that your business undertakes to make your product or service available to your target…

Marketing Plan Series (Part 3 of 7): The Promotion Strategy

  The third element of the marketing mix is promotion.  We will explore in this article how the promotion strategy contributes to attaining your marketing objectives.   What is promotion? Promotion is any form of marketing communication used to inform or influence a target audience or market. The subject of a promotion may be a…

Marketing Plan Series (Part 2 of 7): The Pricing Strategy

  The second element of the marketing mix is pricing.  We stated last week the marketing objectives for the proposed business.  We will discuss in this article the pricing strategy that can contribute to attaining those objectives.   Pricing strategy considerations Businesses have to maximize profits as best as they could. This responsibility falls largely…

Marketing Plan Series (Part 1 of 7): The Product Strategy

  We are starting the marketing plan series with a discussion of the product strategy. We will identify the essential elements of a product strategy and the various tactics we can use in the execution of the product strategy for our furniture marketing business.   The marketing objectives We commence by re-stating the marketing objectives…