Author: BENNY LAYOSA

CONSULTANT TO SMALL BUSINESSES...WORLDWIDE

Marketing: How Should Entrepreneurs Approach It?

  I met on several occasions startups and small business operators who seemed a bit confused about what marketing really means.  Some considered it as simply promoting or advertising a product.  Several understood it as selling a product.  I believe this can be expected particularly if you are talking about businessmen who had a purely…

Marketing strategy: What Are the Important Data to Consider?

  The foundation of a workable and effective marketing strategy is the type and quality of data you consider in making an analysis, evaluation, and conclusion about your target market, competition, and value proposition. As a startup or a growing business, you should gather demographic and psychographic data about your target market, and data about…

Content Marketing Strategy For Small Businesses

Small businesses have been increasingly aware of and using content marketing.  Entrepreneurs have been trying content development or hiring people to write content for their websites, blogs, social media posts, newsletters, emails, and printed marketing materials. However, simply writing content for an audience to inform them about your product or service will not, in most…

How Much Do Businesses Spend on Digital Marketing?

Businesses are in the process of preparing or finalizing their budget for 2018.  Given the popularity of digital marketing, many businesses are pondering how much of their total marketing budget should be allocated to digital marketing.  Furthermore, how much of the total digital marketing budget should be allotted to social media, email, online ads, content…

Crucial Elements of a Successful Marketing Strategy

Marketing strategy is your systematic, organized, and purposeful set of activities intended to achieve your marketing objectives in relation to your overall business goals.  Marketing strategy empowers you to boost sales, increase market share, tap new markets, and build a strong brand as well as other specific marketing objectives you want to attain. A marketing…

Market Study: Improving the Chances of Startup Success

In a recent article, I mentioned that one of the top reasons for startup failure is creating a product or service that nobody needs.  A lot of problems and significant costs could have been avoided if startups had conducted a market study prior to launching their business. A market study is a research and analysis…

7 Important Content Marketing Statistics for Asian Marketers

  Asian marketers can improve further the effectiveness of their content marketing campaigns by taking a serious look at these seven selected content marketing statistics compiled by Hubspot: 50% of businesses in APAC are doing content marketing, but have no strategy Having no strategy is a common shortcoming of many content marketers not only in…

Is Your Business Startup Bound To Fail?

The easiest part in starting a business is coming up with a business idea.  Taking your idea from the business concept stage up to business operation stage entails formidable challenges.  A founder’s inability to face up to these business startup challenges will result in costly failure. Let us take a look at the three most…