Building Strong Brands Through Digital Marketing

A brand is an important asset of your business.  Its value to your business in general and to your marketing success grows over time.  Digital marketing can build your brand better compared to traditional or offline marketing. What is a brand and branding? A brand is a distinguishable mark, character, name, word(s), logo, and/or other…

Simplifying Digital Marketing Strategy

I have written about marketing strategy many times in the past.  This topic is quite popular among my target audience, namely:  small businessmen, business/marketing managers, and aspiring entrepreneurs. I have always discussed marketing strategy with this audience in a simple straightforward manner so they could easily understand and assimilate the concepts to their actual business…

Setting Your Digital Marketing Objectives

Like other marketing strategies, digital marketing must have a set of objectives which will keep you on track and guide you. Digital marketing objectives are in some ways unique but somehow show some similarities with offline or traditional marketing objectives. Why is it necessary to set your digital marketing objectives? Some marketers would say these…

Competitive Analysis: An Indispensable Aspect of Digital Marketing

Without a good competitive analysis, you cannot expect your digital marketing efforts to put you several steps ahead of the competition.  Unless you know your major competitors’ resources, capabilities, and marketing activities, you cannot effectively compete in the market.   What is competitive analysis? Identifying your competitors and evaluating their strategies, activities, resources, and capabilities…

Digital Marketing: How to Boost Sales Through Proper Features and Benefits Presentation

It is important in crafting a digital marketing strategy and in its effective implementation that a businessman or marketer understands the relevance of the product/service features and benefits. Let us discuss how product/service features and benefits affect the effectiveness of digital marketing. What are features? The features of a product or service are its physical…