The answer is a big YES. Statistics have proven this overwhelmingly. Based also on my own experience, I would say yes. Email is the most effective marketing and sales tool of an online or digital marketer.
All traffic generated by your website, blogs, social media posts, online ads, and even offline marketing efforts would be eventually responded to and managed using emails. Leads move through your sales funnel as triggered by a series of emails you send to your clients until the sales are closed and the customers become your brand advocates.
Let us consider the following selected statistics from the compilation done by Hubspot that prove the effectiveness of email marketing:
Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy, 2016)
Being a targeted, personalized, and one-on-one piece of communication, your email can systematically guide your customer into making a favorable decision on your offer. This is a high-quality presentation to a qualified prospect leading to more sales at a lower cost.
Email use worldwide will top 3 billion users by 2020. (The Radicati Group, 2016)
This is a whopping figure that most social media platforms might not be able to equal. Online marketers definitely consider email as the most prevalent and effective way of communicating in a personalized way with their customers now and in the near future.
86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
This is easily understandable in the context that your email content is of good quality – useful, relevant, and engaging. These emails are the regular doses of enriching information, insider news, and exclusive updates for your loyal customers and brand champions.
86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
This is particularly pronounced in B2B marketing. Information and ideas are formally put down in writing which can be reviewed and evaluated going toward a decision or course of action.
Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)
This is expected to happen. The clearer we are as to who our target customers are and how we communicate with them, the greater the chance of boosting our revenue.
Emails that included the first name of the recipient in their subject line had higher click-through rates than emails that did not. (HubSpot, 2014)
We know this, we experience this, and we love it. When someone mentions our first name in communicating with us, the communication becomes more personal and relatable, eliminating the stiffness of formality.
Two-thirds of emails are read on either smartphones or tablets. (Marketing Land, 2015)
Well, we do this. The use of smartphones and tablets has enabled us to be always in touch and in the know amidst our on-the-go busy life. This becomes even more mandatory for task-oriented people.
There are more statistics available online that highlight the positive impact of emails in our marketing campaigns.
As mentioned by Aashish Sharma in Business 2 Community, email marketing creates a strong relationship with your customers and prospects. It is about building real links with people who want to hear from you.
I strongly believe in the power of email marketing as proven by statistics and by its cost-effective results in my marketing campaigns. Email marketing delivers.