HOW INTEGRATED MARKETING COMMUNICATION PUTS A BRAND AHEAD

INTEGRATED MARKETING COMMUNICATION ENHANCES CUSTOMER EXPERIENCE WITH A BRAND.  IT MAXIMIZES BRAND VALUE.

How?

  • It connects and strengthens customer online experience with place-based experience.
  • It provides multi-directional communication – a brand can send out messages and the customer can respond by way of online comments, likes, or shares.
  • It offers the convenience of accessibility of information about a brand and its customer service functions.
  • It puts a brand ahead of competition; and many more.

A simple yet comprehensive definition of  INTEGRATED MARKETING COMMUNICATION is this:

It is a strategic marketing activity planned and executed to ensure all brand messaging and communication strategies are coordinated, consistent, and unified across all communication channels and promotional campaigns, and are reinforcing each other to create a synergistic impact with the target market.

Wikimedia Commons/Cloud_Communication.jpg/by Diego Interlaced/CC-BY-SA-3.0

Wikimedia Commons/Cloud_Communication.jpg/by Diego Interlaced/CC-BY-SA-3.0

Integrated Marketing Communication delivers efficiently and effectively the unique and single brand message with clarity, consistency, and greater impact to the customers.

Its elements and how each propels a brand, including how a marketing consultant handles it for clients, will be discussed in subsequent posts.

We value your feedback.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s